Morality is an objective concept independent of the values or mores held by any particular peoples or cultures. I think the campaign concept is more like how you do conform to morality.
uhm no. you know there also is the word "immorality" which means... the opposite, obviously?
But they are not polar opposites. 'Immorality' has more uses.
thing is, the word "Morality" itself probably has no value attached to it naturally, but since every person has its own view of it, you can consider the opinion on morality of the majority as the given standard in a certain population.
You're right. I'm too. In fact, both of us are. 'Morality' can be both objective and subjective, but since the word is too nuanced, I don't think it should be used, as it can be confusing.