The Chosen Ones

Morality is an objective concept independent of the values or mores held by any particular peoples or cultures. I think the campaign concept is more like how you do conform to morality.

uhm no. you know there also is the word "immorality" which means... the opposite, obviously?

thing is, the word "Morality" itself probably has no value attached to it naturally, but since every person has its own view of it, you can consider the opinion on morality of the majority as the given standard in a certain population.

honestly, i dont see where the word is not fitting. even the wikipedia article you quoted yourself saith the exact same thing as myself.